Simple Online Advertising Techniques to Produce Traffic

Here are a few recommended techniques to produce traffice:

1. Link building
2. Keyword search
3. Email marketing

Along with above techniques an online advertising company may integrate other tools like forum posting, article submission, banner ads, affiliate marketing etc.

For more info:

http://www.articlesbase.com/branding-articles/simple-online-advertising-techniques-to-produce-traffic-468568.html

3 Superb Tips on Selecting Which Online Advertising Style Suits the Most

Here are some useful tips for online advertisers:

1. Discover What is Your Most Preferred Style of Advertising
2. Define and focus on targeted segment of audience
3. Stay focused on a particular type of ad campaign at one time

For more info:

http://www.articlesbase.com/branding-articles/3-superb-tips-on-selecting-which-online-advertising-style-suits-the-most-491355.html

Details on how were the revenue divided in 2006

For more info:

http://anuraggupta.blogspot.com/2007/02/indian-online-advertising-market.html

Mobile advertising could give internet advertising good fight!

The mobile advertising market in India is also on the run!

Here are the facts and figures:

Current mobile advertising in India is Rs 40 crores ($10million), expected to grow to Rs 500 crores ($125 million) by 2011.

Source: http://www.webalalza.com/economyblogs/2008/02/11/Internet-advertising-to-explode-in-India/

Top earning websites in India

Here is the list of top earning websites in India:

Rediff, Sify, Hindustan Times, Times of India (Indiatimes.com), CIOL, Yahoo, Google, MSN, Naukri.com

For more info, visit:
http://www.startupdunia.com/2008/03/17/india-online-advertising-market-worth-rs-250-crores-india-mobile-advertising-is-rs-40-crores/

Top Indian online advertizing networks

Following are the top advertizing networks in India:

Komli, Pubmatic, Tyroo, DGM, Ozone media, Paypod, IndiAds, Sulekha Ad Network, Google Adsense (market leader), Ads for Indians, Axill, Nautanki, Samprum.

For more info, visit:

http://trak.in/tags/business/2008/04/03/ten-indian-ad-networks/

Vertical portals like Naukri.com taking an edge over horizontal portals like Rediff.com

Are the so-called horizontal portals (rediff.com)—websites that provide general news as well as email among a host of other services—losing out to sites that cater to more targeted audiences (naukri.com)?

For more information:

http://www.livemint.com/2008/06/08224425/Battle-intensifies-for-ad-reve.html

Rediff.com has been for years one of the top earners in Indian online advertising market. It is a leading news, information, entertainment, and shopping portal.

Naukri.com is a leading Indian job portal.

A few interesting facts and figures on Indian and global advertising market!

A few key facts and figures about Indian online advertising market:

Internet Advertising revenues in 2007- $125 million.

Predicted Internet advertising revenues in 2011- $ 650 million (Rs 2500 Crores).

Internet advertising market in India is growing at about 50% per annum.

Here are the global facts and figures:

Online Advertising is expected to be a $50 billion industry globally in 2008.

The industry has two primary segments: Search and Display advertising. Search will account for $30 billion and Display for $20 billion. The US market is about the same in size of the rest of the world put together.

Google is by far the largest player in the online advertising, with revenues in 2008 expected to be over $17 billion.

Source:
http://emergic.org/